The large three-storey Microsoft London location features adequate wood and glass surfaces conspicuously featuring a large video wall and the brand’s most advanced devices. It houses a dedicated gaming room and technical support area, in addition to a selfie area and a design lab where visitors can create their own personalised covers for Surface devices.

 

The store’s second floor enterprise area is a place to support, train and grow businesses using the Microsoft 365 software suite as well as to assist in solving business challenges such as AI, data security, collaboration and workplace efficiencies. It also contains an area for hosting events, as well as meeting rooms and a showcase space for demonstrating how customers – including Carlsberg and Toyota – are digitally transforming

 

“There are very few locations in the world that feature all the different parts that make up what Microsoft is,” said chief marketing officer Chris Capossela. “The early adoption of technology in the UK has been very impressive. That’s important when the company is thinking about what investments to make and where to make them. This flagship would not be in London if we didn’t have a very strong commercial business in this country. We thought very deeply about this.”

 

One guest at the Microsoft London launch, James from Reading, said: “I want to see what they can offer businesses. The outside of the store looks incredible; it’s a masterpiece of architecture.”

 

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