Alibaba is furthermore co-producing a series of “Build Up” workshops and webinars with local chambers of commerce and B2B organizations throughout the country – including Score, one of the nation’s prominent non-profit networks of volunteer, expert business mentors.

 

“Alibaba purposes to encourage entrepreneurs and enable them to succeed on their own terms,” said Alibaba Group’s head of North America B2B John Caplan. “With 10 million active business buyers in as much as 190 countries and regions, we are reshaping B2B commerce by providing the tools and services needed for US SMB companies to compete and succeed in today’s global marketplace.”

 

“Alibaba’s announcement to welcome US sellers onto its B2B marketplace shows the Chinese retail giant’s desire to diversify its product offering,” said Emarketer principal analyst Jillian Ryan. “Currently, about 90 per cent of the goods sold on the marketplace are from factories in China that are often manufacturing custom goods-to-order for buyers across the globe. Buyers on the platform are from developed nations like the US, Canada, India, Australia, Brazil and the UK, and these buyers want to be able to source goods from the US.”

 

As part of its extended services, Alibaba has streamlined the ability to build and manage a single digital store on the global Alibaba.com platform; installed valuable transaction capabilities, including online payment; built CRM and communications tools to enhance the direct ownership of customer relationships; advanced digital marketing tools to target any appropriate B2B demand; and provided an option to work with Alibaba.com’s US-based Seller Success team.

 

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