“The opening of our new flagship store, together with the launch of the four new devices, embodies our Intelligent Transformation strategy to bring a new experience to our customers in Singapore,” stated Eddie Ang, Lenovo Singapore’s country GM.

 

“We hope this Lenovo Experience Store will be a platform, where we can continue to build meaningful relationships with our customers and provide them with new and engaging ways to experience our brand.” During the launch, Lenovo showcased four new gaming laptops. 

 

Smart Retail is applied by operating solutions to track footfall analytics and optimisation. The data captured can map areas frequented by customers and determine the standard amount of time spent at each. This makes it possible for in planning the positioning of store employees to provide assistance.

 

In-store cameras and product webcams that collect facial expressions will help in understanding customer inclinations and their reactions to the various products. Studying the data could even showcase demographic trends among users and assist stores to push aimed content that is appropriate.

 

Self-service kiosks will be offered in store to drive automation and free up employees to provide personalised services, where required. Products are also tagged with radio-frequency identification tags, supplying store employees with inventory information right at their fingertips through their hand-held tablets.

 

TRONSERVE