Malaysia is Shopline’s second Southeast Asian market after Vietnam, where it currently has a Ho Chi Minh City base and where 98 per cent of internet users apparently made online purchases in the past year. Malaysia’s internet penetration stands at 78.3 per cent, heading off Indonesia and the Philippines, and will reach an e-commerce market value of $3.91 billion the following year.

 

The firm, that has at least 150,000 registered members with online stores trading on its platform, delivered merchandise to over 200 million customers last year. It has efficiently raised US$2 million in funding from CDIB Capital Group and Alibaba Hong Kong Entrepreneurs Fund.

 

Shopline will bring cross-channel O2O solutions to the Malaysian market, and features multiple targeted features to increase retailer’s reach together with an analytics dashboard and a cloud-based point-of-sale payment system.

 

Source: TRONSERVE