The Chinese industry for electric vehicles and other environmentally friendly cars keeps growing, but rival is intense as newcomers flood the field. BYD expects to reinforce its design capabilities and develop exclusive vehicles targeted toward younger drivers.

 

The center covers 12,600 sq. meters and can accommodate 300 in-house designers and 100 outside staffers. It includes a vicinity committed to designing clay models of the cars. The site also will be used to design monorails, as BYD seeks inroads in that field domestically and abroad.

 

'Both technology and design must be grasped firmly, to transform BYD's products from being solely powered by 'technology' to leveraging the combined power of 'technology + design,'' President and Chairman Wang Chuanfu explained in a statement circulated on June 25.

 

BYD sold over 250,000 environmentally friendly cars in 2018, turning it out the key player in China. But the government is little by little reducing subsidies for such vehicles, which could slow the growth in the market.

 

Foreign players such as Tesla also are pouring resources into China, adding to the competition. BYD desires that strong design capabilities will help separate the company from opponents and propel future growth.

 

Source: TRONSERVE