Under the agreement, Tmall Innovation Center (“TMIC”), the professional retail innovation arm of Tmall, will provide VF data-driven consumer analytics from the 654 million annual active customers across Alibaba’s marketplaces, allowing it to tailor products for Chinese consumers. VF is the parent company of apparel brands Vans, The North Face and Timberland and is the first TMIC high-level partner in the apparel category.

 

“With Tmall’s unprecedented customer insights, good technical support and in-depth market knowledge, we are keen to work with the world’s leading companies to assist them to bring their finest products into the China market in the most-effective and powerful way. Through our partnership with VF, we are committed to helping VF create products that can properly match the appetite of the Chinese consumer,” said Liu Bo, general manager of Alibaba’s Marketing Platform Business.

 

The partnership will focus on selecting new consumption trends, pre-launch testing, consumer profiling, and post-launch tracking to optimize product design, range and assortment to uncover unmet needs of Chinese consumers.

 

Source: TRONSERVE