The automotive goliath, Ford, is planning to reveal over 30 new Ford and Lincoln vehicles in China over the next three years as it commences to handle a loss in sales in the world’s biggest automaker market, depending to CNN Business.
In a statement, Ford disclosed that approximately one-third of the new cars will be electric vehicles (EV). In spite of a slowdown in the entire auto market, sales of EVs are improving following the government’s policy to clean up the country’s environment.
Jim Hackett, Ford CEO, said: “ China is leading the world with smart vehicles, and is a key part of Ford's global vision for the future. Ford is seriously committed to China, and with our new China leadership team and vision, we're investing in the future.”
After the United States, China is Ford’s second biggest market. Ford’s announcement is part of a greater relaunch of the automaker’s strategy in China which is ready to concentrate on new technology and adapt its Ford and Lincoln brands to local needs.