UAE-based hospitality firm Gourmet Gulf has partnered with Finesse and Salesforce in a bid to transform the diner experience.
The firm says that the association will help it increase its guest beginning and brand portfolio as well as advance customer loyalty. Partnering with software systems integrator Finesse and CRM expert Salesforce, Gourmet Gulf aims to create electronic business features that drive higher customer engagement.
 
“To be successful in the fourth industrial revolution, businesses must implement agile, scalable platforms that can adapt easily to growth and changing business and customer needs,” said Thierry Nicault, Regional Vice-President Enterprise Business Unit (EBU) for Middle East, Africa and Central Europe Salesforce.
“Gourmet Gulf is an occasion of being a regional innovator in the food and beverage retail industry with its omni-channel strategy that will break through the limitations to customer satisfaction.” Elsewhere, Sunil Paul, Co-Founder & COO of Finesse said that the firm will support Gourmet Gulf to become the “best-in-class when it comes to the Diner Success Platform, customer service and ensuring loyalty.”
 
“We will always continue to invest our best in this association with them and navigate Gourmet Gulf in its digital transformation,” he added.
Gourmet Gulf Company is a UAE-based food and beverage retail firm which runs brands such as  Yo! Sushi, Morelli's Gelato, Panda Express and California Pizza Kitchen.
CEO of Gourmet Gulf, Joe Teixeira, said that after an elaborate evaluation process, the firm chose Finesse and Salesforce to instigate the proposed solution as it “resonates with our vision and will help to leave a distinctive experience with our customers.”
 
“By embracing the solution, we expect to change the restaurant industry with a technology that shall enable Gourmet Gulf to be the leader in providing a seamless dining experience.”



This article is originally posted on Tronserve.com