In just about every industry, buyer goals are changing. The customer hope of simpleness and steady digital experiences has seeped into the business world, and manufacturers are working to keep up with the variations. This isn’t an easy job, however, most manufacturing companies sell advanced products with modifications and processes that make a one-size-fits-all digital solution hard.
Still, the B2B digital transformation is well underway. An important part of this process is applying the right hardware to conquer the shifting landscape. While it is important to keep up with competition, some tools may not work for your business, or are confusing to combine into present tasks. You can put your organization as a manufacturing leader by knowing what buyers want and asking the right questions before finding which hardware to carry out.
A Digital Revolution
After transforming the B2C retail space, the ease-of-use of companies like Amazon.com are unsurprisingly directing the preferences of B2B buyers. Global B2B companies currently move about 35 percent of their sales from e-commerce, and many of these businesses intend to see this number multiply to over 50 percent. This goal is in line with buyer habits, as 68 percent of B2B buyers prefer to run initial product research online on their own, according to Forrester Research’s 2017 Death of a Salesman study.
However, B2B purchase journeys are much more complex, making it important to select only digital tools that easily work with your business’s functions and can scale with its growth. For instance, a digitized catalog wouldn’t be effective for a buyer ordering an airframe or jet engine, given the array of price quotes, configurations and interlocking engineering processes expected to generate that product. Other digital practices like quote-to-cash tools built into CRM systems may help automate processes, but won’t make much of an impact on the customer experience.
Rather than the frequent mistake of digitizing siloed aspects of a business, effective digital transformation for manufacturers starts with a companywide initiative to emphasize the customer perspective. This opens conversations in the company about how best to overhaul outdated processes, and which tools can address the changing preferences of B2B buyers.
Things to Consider
It’s easy to get aroused by new technology and the promise of faster, more efficient operations. But how can you ensure that a tool will live up to the hype and help enhance your manufacturing company? There are some vital questions to ask before making technology purchases, including:
Does it support your business’s existing objectives and strategy?
For organizations with clearly defined core objectives, this ought to be easy to answer. If a piece of software streamlines your current operations and makes it simpler to perform your company’s mission, it is worth the investment. If it introduces new problems, or “solves” an issue that didn’t exist, it is likely not worthwhile.
Do you understand the product’s functionality?
Prior to making a purchasing commitment, it’s important to identify how a product works, and how in particular it would be needed in your company. The vendor should be able to clearly make clear its performance, and reply any questions you have. If you have an in-depth understanding of the technology, it will be much easier to implement and introduce across your business. Plus, if the vendor is making guarantees of capabilities that you aren’t able to identify, it may be best to consider the purchase.
What will it take to put into action the new technology?
Prior to when moving ahead with a technology-buying decision, you should take time to think about the resources, time and additional knowledge you’ll need to implement the new solution. From the timeline of getting it up and running to addressing security issues, there are a lot of factors to plan for when introducing software. Considering these in the purchasing process will ensure you have selected the best option and are prepared to successfully implement the technology in your daily operations.
Keeping technology and processes up to date is crucial for effective manufacturing companies, but this growth should be strategic and valuable for your organization. Taking the time to assess the industry landscape, understand your buyers’ preferences and ask fundamental questions that will ensure you to stay ahead of the B2B digital transformation without wasting time and money on unnecessary tools.